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Essential Summer Celebration: Friends of Finn x Soludos

Last weekend we packed up our mobile beach shack, loaded it down with Soludos and headed East to the laid-back shores of Montauk, NY. We set up shop in front of our favorite spot, The Surf Lodge. A great little beach with a fire pit, amazing company and the perfect beachy vibe – we couldn’t think of a better spot.



We were also there to support Amanda Hearst and her Friends of Finn foundation party supporting The Humane Society on Saturday night. They work to stop the inhumane treatment of dogs in puppy mills. Not too long ago, we collaborated with Amanda on a line of shoes that were sold during the event.


The rain clouds cleared just in time for the event, and the backyard beach quickly filled up with hundreds of guests and their pups in support of the cause.

Check out some of our favorite photos from the event:

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